Identify the competitor in your industry who is performing exceptionally well. This will be your benchmark for the exercise.
Use tools like Ahrefs, SEMrush, and others to analyze your competitor's marketing strategies. Many of these tools offer free trials, so you can get valuable insights without spending much money.
Choose one aspect of their strategy and find a way to improve it. This could be their SEO tactics, social media campaigns, or content marketing approach. You can enhance your marketing efforts and gain a competitive edge by making incremental improvements.
(IMO) Not only is this a fun exercise, but it also provides practical insights that can make your marketing more effective. By focusing on one improvement at a time, you can systematically enhance your strategies and end the year on a high note.
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