Doubling Down on Your Strengths in Marketing

Hans Oliver • July 31, 2024

Unlock Your Marketing Potential by Leveraging What Works Best

I firmly believe in doubling down on your strengths. Whenever I discuss this, I often hear the same question:

"How can I apply this to marketing?"

Here are two examples to illustrate how you can leverage your strengths for marketing success:

A group of women wearing blue shirts and red bandanas are standing in a row.

Scenario #1: Your Google Business Profile is Performing Exceptionally Well

If your Google Business Profile is driving significant traffic and revenue, you can capitalize on this strength two ways:

Bidding on the Same Keywords with Google Ads:

These keywords have already proven their ability to attract customers and generate revenue. Investing in Google Ads targeting these keywords can increase your visibility and traffic share.

Optimizing Your Website for Those Keywords:

Enhance your website's SEO to rank higher for the keywords already bringing in customers. This will drive more organic traffic and improve your overall search engine performance.

Focusing on the already working keywords can maximize your traffic and conversion rates, leading to more sales and business growth.

Scenario #2: Facebook Ads are Your Top-Performing Channel

If Facebook Ads are delivering the best results for your business, you can build on this success by:

Identifying Other Ad Platforms with Similar Performance:

Look for other platforms where your successful ad copy and creative perform well. This could include Instagram Ads, which shares the same ad infrastructure as Facebook.

Exploring Discovery and YouTube Campaigns on Google Ads:

Google Ads offers Discovery and YouTube campaigns that leverage similar targeting and creative strategies. These platforms have massive audiences and can help you effectively reach new customers.

Doubling down on your strengths leads too quick wins and opens up more opportunities within your circle of competence. Focusing on what works can drive better results and continually expand your marketing success.

Learn more about FB & Google Ads