Edgewood Solution offers strategic marketing leadership tailored to your business needs - it's a strategy first philosophy.  Access high-level marketing expertise without the cost of a full-time CMO. 

We measure the success of a marketing campaign using key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), and engagement metrics. We provide detailed reports to track progress and adjust strategies as needed.

Absolutely! We can collaborate with your existing marketing team to enhance your current strategies or take on specific projects where you need additional expertise. Our goal is to seamlessly integrate with your team to achieve the best results.

Our pricing structure depends on the services you require and the scope of the project. We offer flexible pricing models including hourly rates, project-based fees, and monthly retainers. We provide a detailed proposal and transparent pricing to ensure you get the best value for your investment.

A fractional CMO, also known as a Part-Time Chief Marketing Officer, serves as the marketing leader responsible for developing and overseeing the marketing strategy and managing the marketing team. Fractional CMOs are usually engaged by businesses that require executive-level marketing expertise but do not need a full-time CMO.

• Develop and manage your marketing team's short-term and long-term strategy.
• Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
• Solving marketing problems that will arise and need to be resolved quickly.
• Leading the marketing department and inspiring team members.
• Hiring new employees and building out your team for long-term success.
• Working with outsourced agencies leaning on their experience.

A business benefits from a fractional CMO when it needs the leadership and expert marketing strategy skills of a Chief Marketing Officer, but doesn't require these services on a full-time basis.

The customer journey is the process a potential customer goes through when interacting with your business, from becoming aware of your brand to becoming a loyal customer and advocate.

Using the Hourglass Framework, the journey includes seven key stages:

1. Know – How customers discover your business.

2. Like – How they connect emotionally with your brand.

3. Trust – The process of building credibility and trust.

4. Try – Offering a small commitment or trial of your product/service.

5. Buy – The main purchase decision.

6. Repeat – Encouraging repeat business.

7. Refer – Turning customers into advocates for your brand.

Understanding this journey is crucial because it helps you craft tailored strategies for each stage, ensuring a seamless experience that converts leads into loyal customers and drives growth.

To pinpoint where customers are in the Hourglass Framework, start by analyzing their behaviors and interactions:

1. Know: Are they engaging with your ads, blogs, or social media posts?
2. Like: Are they following you on social media or signing up for newsletters?
3. Trust: Are they reading reviews, downloading resources, or watching testimonials?
4. Try: Are they signing up for free trials, consultations, or small-ticket offers?
5. Buy: Are they making a purchase?
6. Repeat: Are they returning for additional purchases?
7. Refer: Are they leaving reviews or recommending you to others?

By tracking customer actions with tools like analytics software or CRM systems, you can map their journey and identify areas where you can improve their experience.

To guide customers through the Hourglass Framework, focus on creating a strategy that addresses each stage:

1. Know: Increase visibility with SEO, PPC ads, and engaging content.
2. Like: Share authentic stories, brand values, and create social proof.
3. Trust: Provide in-depth content, case studies, and customer reviews.
4. Try: Offer trials, demos, or low-risk entry points to experience your product/service.
5. Buy: Ensure a smooth purchasing process with clear CTAs, easy payment options, and excellent customer support.
6. Repeat: Use loyalty programs, personalized follow-ups, and special offers to encourage repeat purchases.
7. Refer: Incentivize referrals and provide easy tools for customers to recommend your business, like sharing links or leaving reviews.

By addressing each stage strategically, you create a cohesive journey that aligns with customer needs and builds long-term relationships.

(This is the CRM we recommend to all of our clients - click here)

Google Business Profile: Optimization and Management: Enhance your online presence and ensure your business details are accurate and engaging.

Local SEO: Improve your visibility in local search results to attract more nearby customers.

Reputation Management: Get more online reviews from your very own customers. Monitor and manage your online reviews to maintain a positive reputation.

PPC Advertising: Targeted pay-per-click advertising on Facebook or Google to drive traffic and increase conversions.

Google Business Profile Optimization improves your business’s visibility on Google Search and Maps. We optimize your profile by ensuring accurate business information, adding high-quality photos, and encouraging positive reviews. This increases your chances of appearing in local search results, attracting more local customers.

Apple Maps Optimization ensures your business is accurately listed and easily found on Apple Maps. With many users relying on Apple devices for navigation, optimizing your presence on Apple Maps can drive more local traffic to your business, improving visibility and customer reach.

Local SEO focuses on improving your website’s visibility in local search results. By optimizing your site for local keywords, creating local content, and building local backlinks, we help your business appear in searches relevant to your area. This drives targeted traffic, increases brand awareness, and boosts local sales.

Reputation management involves monitoring and managing your online reviews and ratings. We help you get customer feedback, and encourage positive reviews.  A strong online reputation builds trust and credibility, attracting more customers to your business.

Yes, each service in the Local Boost Bundle can be purchased individually based on your specific needs. However, they work best together to provide a comprehensive boost to your local online presence and maximize your marketing efforts.

PPC advertising on Google or Facebook allows you to target specific audiences with tailored ads, driving immediate traffic to your website. We create and manage your campaigns, optimizing them for maximum return on investment (ROI). This targeted approach increases your chances of reaching potential customers who are interested in your products or services.

The timeline for seeing results can vary based on your business and market conditions. Typically, improvements in online visibility and reputation can be observed within a few weeks, while more significant increases in traffic and conversions may take a few months. We provide regular updates and reports to track progress and adjust strategies as needed.

If you’re looking to enhance your local online presence, attract more local customers, and improve your online reputation, the Local Boost Bundle is an excellent choice. Our team can assess your current situation and recommend the best combination of services to meet your specific goals and budget.

If you’re looking to enhance your local online presence, attract more local customers, and improve your online reputation, the Local Boost Bundle is an excellent choice. Our team can assess your current situation and recommend the best combination of services to meet your specific goals and budget.

Our process for creating a new website involves several steps: initial consultation to understand your needs, design and layout planning, content creation, website development, testing, and launch. We work closely with you throughout the process to ensure the website meets your expectations and business goals.

The timeline for building a new website can vary depending on the complexity and scope of the project. On average, it takes about 4-8 weeks from initial consultation to launch. We provide a detailed timeline during the planning phase and keep you informed throughout the process.

Yes, all websites we build are fully responsive and mobile-friendly. We ensure your website looks great and functions well on all devices, including smartphones, tablets, and desktops, providing a seamless experience for your visitors.

Transferring website management to our agency involves providing us with access to your website’s hosting, domain, and CMS (Content Management System). We will conduct a thorough assessment and migrate your site to our management seamlessly, ensuring minimal disruption to your online presence.

After taking over website management, we offer a range of services including regular updates and maintenance, security monitoring, performance optimization, content updates, and technical support. Our goal is to ensure your website remains secure, up-to-date, and performing at its best.

Third-party websites are additional websites created to target specific markets, niches, or geographical areas. They can help your business capture more market share by reaching different segments of your audience, improving your online visibility, and driving more traffic to your main site.