About

Partner with a Fractional CMO to Drive Your Growth Today!

"Without strategy, execution is aimless. Without execution, strategy is useless."

Welcome to The Edgewood Solution! Founded in Little Rock, Arkansas, we are proud to be a leading Fractional CMO agency dedicated to helping businesses achieve sustainable growth through strategic marketing leadership. Our mission is simple: we start with strategy first philosophy to provide high-level expertise and hands-on support that empowers your business to thrive—without the cost of a full-time marketing executive.

Why We Do What We Do

In today’s fast-paced, competitive landscape, many businesses struggle to balance their day-to-day operations with the need for innovative marketing strategies. That’s where we come in. At The Edgewood Solution, we believe that every business deserves access to the kind of strategic guidance that drives results—regardless of size or budget. By serving as your Fractional CMO, we act as a trusted partner who is as committed to your success as you are.


Our Approach

We combine deep industry expertise with a personalized, results-driven approach. When you work with us, you’re not just getting advice—you’re gaining a strategic partner who will:


  • Develop customized marketing strategies aligned with your business goals.
  • Lead your team toward measurable, scalable growth.
  • Provide hands-on execution and oversight to ensure every initiative delivers ROI.
  • Continuously analyze and optimize your marketing efforts for peak performance.


Home

What Makes Us Different

While we work with a variety of industries, we specialize in supporting home service businesses, including HVAC companies, pool contractors, and roofing professionals. Our expertise ensures that your marketing strategies are not only tailored to your industry but also designed to outpace your competition.

Fractional CMO Expertise:

We deliver the same strategic leadership and marketing insights as a full-time CMO but with the flexibility and cost-effectiveness that your business needs.

Local Focus, National Reach:

While we proudly serve businesses in Little Rock, Arkansas, our innovative approach helps clients across the country achieve measurable growth.

Customized Strategies:

No cookie-cutter solutions here. Every strategy we create is uniquely tailored to your goals, industry, and audience.

Proven Results:

From increasing lead generation to driving long-term revenue growth, our success stories speak for themselves.


Meet Hans Oliver

Hans Oliver, our Founder and Fractional CMO, brings years of experience helping businesses just like yours overcome marketing challenges and reach their full potential. Hans’s passion for creating impactful marketing strategies and his dedication to personalized client service have made The Edgewood Solution a trusted partner for businesses across Little Rock and beyond.

Contact us

READY TO GROW?

If you’re ready to take your business to the next level with a Fractional CMO, we’d love to connect. Explore our services or schedule a consultation to discover how The Edgewood Solution can help your business thrive.

Schedule a Consultation Call

Discover how The Edgewood Solution can bring strategic marketing leadership to your business without the cost of a full-time CMO.


Strategy First Services

  • Fractional CMO

    The service of a fractional CMO is well-suited for small to medium-sized businesses, startups, and companies experiencing growth who need strategic marketing leadership but may not have the resources or need for a full-time executive. It's also ideal for organizations looking to refine their marketing strategies, enhance overall brand positioning, and achieve specific business objectives without the commitment of a full-time hire.

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  • Customer Journey Mapping

    Building strong, lasting customer relationships starts with understanding their journey. 


    Our proven process, based on the Hourglass Framework, ensures your marketing strategy addresses every stage of your customer’s experience—from their first interaction with your brand to becoming loyal advocates.

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Marketing Support Tactics

  • Email Marketing

    Educational Email Courses are designed to educate and build rapport over time, making it easier to convert subscribers into paying customers. Whether it’s a product, service, or membership, repeated exposure and education lead to higher sales.


    By partnering with Edgewood Solutions, we bring the expertise and experience to craft compelling Educational Email Courses that resonate with your audience and drive meaningful results. Let us help you unlock the full potential of email marketing and transform your engagement strategy.


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  • Google Business Profile Management

    If you want to attract more customers online, Google Business Profile Management is a high-octane lead generator. You need an optimized GBP listing for your company in order to get the most out of this free tool from Google. A maximized profile is your fastest way to new customers, clients, or patients.

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  • Reputation Management

    Reputation Management in Little Rock and around the nation happens online because that’s where the majority of our communication happens. With a good Reputation Management plan, you can clear the way for positive messages to have the maximum effect. The key to success is being intentional.


    • 95% of people search local business online
    • 91% of people read online reviews about local businesses
    • 84% of people trust online reviews as much as a personal recommendation
    • 73% of consumers think that reviews older than 3 months aren’t relevant
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  • Pay Per Click (PPC) Advertising

    Paid traffic is one of the most powerful ways to drive new leads & business, but many businesses find it difficult to generate a positive ROI as competition grows each year and ad networks become more complex.


    Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

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  • Search Engine Optimization (SEO)

    Search Engine Optimization is our specialty. Every managed SEO plan is custom to fit your needs and get you high rankings on search engines. With a multi-prong SEO strategy, you’ll get quicker rankings and long-lasting traffic.


    Managed SEO is an all-inclusive service that gets you targeted traffic from search engines – all build for you.

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  • Websites

    A common error many business owners make with their website is mistaking high traffic for effectiveness. Even with thousands of visitors each month, your site may not achieve any sales. Your website should be a tool that actively sells for you. Our goal is to optimize your site to convert traffic into sales effectively.


    YOU HAVE A WEBSITE

    We will work with your current website and your other web properties to maximize your results.


    YOU DON'T HAVE A WEBSITE

    We will create a lead generation website or additional web properties to generate more calls and emails for your business.

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