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PPC Advertising: How to Get Ahead of Your Competitor


Pay-per-click (PPC Advertising) campaigns are a necessary evil in the world of online advertising. On the one hand, they can incredibly effectively drive targeted traffic to your website. On the other hand, they can be expensive—and if you’re not careful, you can quickly find yourself blowing through your entire marketing budget with little to show for it.


Fortunately, you can do a few things to ensure that your PPC campaigns are as effective as possible. One of the most important is always to keep an eye on your competition. After all, PPC advertising is an auction, which means you’re only going up against your competitors. And if they’re willing to spend more money per click than you are, they’ll see their ads by more people—which means they’ll get more clicks and more business.


That’s why we at Edgewood Solutions uses advanced market analysis and campaign design to ensure that you can compete and beat your competitors before your prospects even click your ad. We analyze data from existing competitors, from keywords to ads, to offers, to ensure you’re ready to rock from Day 1. So contact us today if you’re looking for a way to get ahead of your competition and start driving more targeted traffic to your website. We’ll be happy to show you how we can help. 


How We Can Help with PPC Advertising?

At Edgewood Solutions, we have a team of experienced PPC Advertising specialists who know how to research your market and design campaigns that will help you get ahead of your competition. Here’s what we’ll do: 


1. We’ll start by thoroughly analyzing your market and existing competitors. This will give us a good understanding of what’s being done in your industry and what’s working well—and what’s not. 


2. Based on our findings, we’ll develop a list of targeted keywords and phrases that we think would be most effective for your campaign. 


3. Once we have a list of keywords, we’ll create ads specifically designed to appeal to your target audience and get them to click through to your website. 


4. Finally, we’ll track the performance of our PPC Advertising ads and make necessary adjustments along the way to ensure that they are performing as well as possible. 




A well-executed online advertising campaign is essential for any business that wants to stay competitive in today’s market. However, many business owners don’t realize that most online advertising platforms use an auction system to determine which ads will be shown where. In order to be successful in an online advertising auction, it is crucial to have a well-designed campaign that takes into account all of the relevant data. 


At Edgewood Solutions PPC Advertising, we use advanced market analysis and campaign design so you can beat your competitors before your prospects even click your ad.. We’ll help you create a custom bidding strategy that fits your budget and your goals so you can get the most out of your online advertising spend.


Contact us today to learn more!


Looking to attract more customers?

We can help you laser target those that are already looking for your services or products. Our guide is full of tips and tricks on how to reach your target market. Click the link below to download it now!


In this guide, you’ll learn…

…How to identify where your prospective customers are looking for your products and services.

…How to utilize specific digital marketing tools to get in front of them…


…And, how to persuade them to pick you.

Start Using Our Digital Marketing Strategy For Your Business Today!


Digital marketing is an essential tool for businesses of all sizes. Whether you’re just starting or have been in business for years, the benefits of digital marketing are undeniable. 

From increased brand exposure to improved lead generation and sales conversions, online marketing can help your business reach new heights and succeed in today’s competitive landscape.

One great way to take advantage of the many benefits of digital marketing is to schedule a Marketing Playbook with a meeting with Edgewood Solutions. 

At the end of the Marketing Playbook Process, you will have a complete Digital Strategy and three options available to you:


  1. Set the Playbook on the shelve and save it for later
  2. Give it to your current marketing team and allow them to run with it
  3. Allow Edgewood Solutions to execute the strategy on your behalf.


So why wait? Start reaping the rewards of digital marketing today by partnering with a skilled team that understands how to bring results!



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