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There are hundreds of recent examples, stats, and research that agree on how insanely influential Google my business reviews are in getting new customers to buy or try your product or services. For me, the most compelling evidence comes from business owners who use our Review Funnel.

  • A chiropractor asks his new patients how they heard about him. He says that the new patients identifying his online reviews have doubled from about 40% to 80%.
  • A health spa with glowing online reviews was getting a steady flow of new client leads. Wanting to grow the business, they purchased advertising from a Daily Coupon Provider that brought in many new customers all at once. The staff could not handle the influx of new customers. Unfortunately, the poor service that occurred due to being swamped led to many terrible online reviews. They reported that their new business nearly stopped until they started focusing on recovering their reputation.
  • Two competing restaurants opened their doors less than a mile from each other in an area known for high competition. One owner decided to go “black-hat” and buy scores of fake reviews to “prime the pump,” while our client-focused on collecting a few honest reviews from real customers every month. Our client has grown a steady following, visibly busy most nights and packed on the weekends. The competitor’s most visible activity is online: many empty five-star ratings and two comments from real customers calling out the fake reviews!

These examples expose the power of what is now called ‘Social Proof,’ (also known as Word of Mouth Advertising). Your customers now validate you online, or they don’t. Google My Business Reviews now validate your business’s value amongst themselves. Building your social proof is not a fast fix. It does not happen by chance. Genuine social proof builds over time with a specific intention. It is definitely worth the time and investment to build your online reputation. Here is why:


We live in the age of the customer. They are empowered, more demanding, and can make or break businesses. Many customers don’t trust what you say about your products or service; however, they trust other people like themselves.

Whether you are talking about a gym, coffee shop, medical practice, or a plumber, I can not overstate the influence consumers have on each other. Regular people write online reviews with no agenda, and people trust that. According to “Crowd Control” Marketing News, over 50% of consumers felt that opinions of ‘people like me’ had the most influence on their buying decisions. At one point, Angie’s List tag line was, “Reviews you can trust, written by people just like you.” They read the article and took action.

According to Nielsen’s “Global Trust in Advertising Survey,” 70% of consumers trust online reviews from people they don’t know, up 15% from four years earlier. Ninety-two percent of consumers worldwide say they trust word-of-mouth recommendations, whether from strangers or friends and family, above all other forms of advertising.

Building and maintaining a Google My Business Review Strategy is time-consuming but well worth the investment.

If you don’t have the time, Edgewood Solutions has a complete Done-for-You Review Funnel that will drive 5-Star Google My Business Reviews or to the Review Sites of your choice.

(Get a free Marketing Playbook from the Edgewood Solutions team. Learn more at TheEdgewoodSolution.com/playbook to get yours. The Playbook is your marketing roadmap and it is customized to your business specifically. Learn the four strategies that we use to target the only three types of people you can target on the internet. )

Also, check out:

How to Remove Google Reviews

How to Respond to Negative Google My Business Reviews

I hope this helps!


Table of Contents:

1. How To Get Them On Auto-Pilot Because Reviews Matters

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