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Fractional Chief Marketing Officer

Get the marketing leadership you need
Schedule a call

Do you want to use our KPI Cheat Sheet

Improve your marketing performance using these Metrics

Masterful marketing that delivers.

We would enjoy helping your company build a profitable marketing department.

Don’t Settle For Less

What is a Fractional CMO?

A Fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

We would enjoy learning what your goals are… and helping you reach them with marketing that gets results.

Charge Forward

Business Roadmaps Built Exactly To Your Needs

Why we care about making your marketing world-class.

We know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time.

We’ve had experience and enjoy solving marketing problems and guiding teams to win with their strengths.

Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!

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Reference

Client Testimonials

Lisa Coulter

Hans and the Edgewood team have been professional and responsive. I am very much looking forward to what our new business relationship has in store!

Allen Engstrom

Edgewood is an outstanding capability and would recommend for any business. They are practical, professional and most importantly, focused on driving a return on your investment. It is difficult to find a solution like this. If you have the opportunity to work with them, I highly recommend it.

Services

Let’s Get Started

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.

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Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

Strategy

Then, we ll get on a longer call to dive deep into your needs. Then, We’ll share the steps we recommend with a proposal.

Marketing Transformation

In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

From Our Founder

“Why I care about making your marketing world class”

Hi, I am Hans Oliver. I am a serial entrepreneur and have felt the pain of; “what now”, “is this working”, “something is not right”, and “I don’t have time for this.”

I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time.

I’ve had experience with Multi-location fitness centers, large medical clinics, coffee shops, and an array of home service businesses.

I love solving marketing problems and guiding teams to win with their strengths.

Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!

What does a CMO do?

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Create a marketing strategy

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Correct your messaging and positioning

Create systems for your team to follow

Map out your customer journey

Hire marketing employees and consultants to execute

Manage KPIs so your marketing makes you money

Ensure that your organic marketing is on point

Create a simple Reputation Strategy that delivers online referrals

Finally, we end those marketing headaches

Cheif marketing officer

How to Know if You Need a
Fractional CMO:

Delegate everything but your leadership

No time

You are running your marketing team instead of being the CEO

No Plan

You’re not sure what campaigns to have your marketing team try next

No scorecard

You don’t have your customer journey mapped out, or clear KPI’s for your campaigns

Pricing

Service Packages

Delegate everything but the Leadership
Get The Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.
Fractional CMO
Starting at $5,000 per month, Includes:
10 hours per week inside your organization to accomplish the following:
 
  • Translate the CEO & the Board’s vision into marketing campaigns and objective
  • Define the key talent the business needs to reach its goal
  • Assist HR in finding, interviewing, and managing qualified talent to implement a marketing strategy
  • Report weekly to the CEO and Board on all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
 
This service is a good fit for you if:
  • Your business’s revenue is at least $1 million annually
  • You don’t need a full-time hire, but you do need someone to create the strategy and ensure its execution
Half-Day Session
Half-Day Consultative Strategy Session Starting at $3,000
In this half-day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:
  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
  • 7 day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

This service is a good fit or you if:

  • Your business’s revenue is at least $1 million annually
  • You have a strong marketing team in place but you need a fresh and accurate strategy
  • You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO
Fractional CMO Advisor

Fractional CMO Advisor Starting at $2,000 per month

After a half-day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:

 
  • Sprint planning calls led twice monthly
  • Unlimited email correspondence
  • Grow long-term with the least financial risk
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month minimum commitment
This service is a good fit or you if:
  • From startup to established company
  • You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy
  • You need a marketing leader to keep the team on track and adjust priorities as campaigns launch

Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.